If Moroccans were any kinder, I would be buying an apartment in this North African nation tomorrow – the only challenge being where! Their multilingual skills were prominently displayed for the past 10 days as I struggled in French, Arabic, and English to get to know Moroccans under 40, many under 30, who are part of the new wave of university graduates and Moroccans returning from abroad committed to building the future Morocco. It was more than invigorating to be talking with young people the age of my children, having conversations that were incisive, insightful, and clear-eyed about the opportunities in their country. They were open and willing to discuss a range of issues related to their aspirations and motivation. As my sentences tumbled out in broken bits of languages, they were immediately in tune with both the intent and the context of my remarks and questions, displaying a sense of humor and desire to understand and to be understood.
These are trying times in Morocco. Against a backdrop of the drama of rifts in the governing political coalition, a large number of regional and international conferences in Morocco are focusing on its place in the global market. There is a growing appreciation that business as usual, whether that means speaking French and selling into the EU or maintaining rigid labor and business hierarchies, is not sufficient. Foreign direct investment continues to grow incrementally, moving beyond real estate and tourism into manufacturing sectors that rely on the improving infrastructure and competitive salaries that Morocco provides. The renewable energy sector, including wind and solar power, is broadening its scope of activities from north to south, requiring even more investment in transportation, power, and broadband/IT services. Most importantly, all of these projects provide opportunities to engage Moroccans who have the talent and energy to acquire or develop skills needed in the global market.
As I spoke with the young people about what skills or attitudes would help Moroccans meet future challenges, the words I heard most often were innovation, creativity, breaking barriers, adaptation, caring, and courage. There is a tension, mirroring young people globally, when they talk about the older elites and networks that they believe limit their prospects for growth. Their impatience and sense of entitlement echoes US graduates whose expectations are undergoing shock therapy in today’s jobs marketplace. As these rising Moroccan stars re-examine their professional aspirations, I detect in many of them a more holistic style in approaching job opportunities. Of course salaries are the first priority but there was a very strong emphasis on the processes and environments they value.
It was surprising that courage came up so often, and for them it has at least two elements. The first is having the confidence to take initiatives, make suggestions, and address issues that in the past had been the purview of only those higher up the workplace food chain. They felt that the support of their peers and managers is the key to building this confidence. The second, closely aligned dimension is risk-taking – feeling secure enough that trial and error is an option because it promotes learning, innovation, and team building. Most felt that risk-taking is valued more inside international companies than Moroccan firms, which often are reluctant to suggest out-of-the-box alternative solutions to their customers. I found this perception was especially strong among those who had worked/studied abroad and experienced the benefits of a more collaborative and creative work milieu. One of the pleasant surprises I encountered in the more than two dozen interviews I conducted is the pride that older (over 40) Moroccan managers have in young people. While counseling that they should be patient and acquire more experience, these managers appreciate the dynamic and intense work styles of their younger teammates. This was quite interesting as at least half of the group is Moroccan women under 35.
I spent a solid ten days in Casablanca building new ties to Morocco and renewing past friendships. While the confidence of the Moroccans with whom I spoke is tempered by the barriers they encounter, there is an essential conviction running through all of them that Morocco can make the needed changes to compete globally. And they are very excited and motivated about being part of that change.